Bridging the Human–AI Gap: Dr. Noah St. John on AI Leadership, Zero Friction, and Getting Cited by LLMs

Jason Wright welcomes back leadership and performance coach Dr. Noah St. John, who explains why the AI revolution is moving far faster than the early internet and why many leaders feel fear about AI replacing jobs and livelihoods. Dr. Noah describes the “human AI gap,” driven by human fear and greed, and urges leaders to stay in control rather than letting LLMs dictate decisions, noting AI “hallucinations” and sharing Sam Altman’s comments about AI risk. He applies his “Zero Friction” philosophy by framing business problems as friction problems requiring friction-removing solutions, including AI-related friction. They discuss his 26th book and first children’s book, “I Ask Better Questions,” and how better questions relate to prompting and “garbage in, garbage out.” Dr. Noah also introduces ClickPulses.ai to help businesses become “AI visible” and get cited by LLMs faster than traditional SEO, and directs listeners to noahstjohn.com for an executive briefing and a revenue ceiling diagnostic.

00:00 Welcome and Guest Intro

01:28 Why People Fear AI

04:09 The Human AI Gap

07:36 AI Leadership and Staying in Control

11:40 Zero Friction Business Lens

15:28 Better Questions and Prompting

18:51 Garbage In Garbage Out

19:58 AI Hallucinations Explained

20:43 Role Prompting Tactic

21:38 Asking Better Questions

23:21 AI Visibility for Business

26:53 From Google to LLM Search

29:21 Land Rush Marketing Window

32:56 Using LLMs Daily

36:14 Contact and Resources

39:25 Final Sign Off