From Basement Startup to Multi-Million Dollar Success with Julie Cole and host Catherine Gray Ep. 478

Today on the Invest In Her podcast, host Catherine Gray interviews Julie Cole — a dynamic entrepreneur, recovered lawyer, and mom of six who traded in her legal career to co-found Mabel's Labels, the award-winning company that grew from a basement startup into a multi-million dollar industry leader. As Senior Director of Mabel's Labels, Julie has helped revolutionize the durable label market while becoming a recognized voice in entrepreneurship, parenting, and women's leadership. She is an award-winning businesswoman, best-selling author, and in-demand speaker and media contributor, with appearances on major outlets including NBC's The Today Show, CNN, and The Huffington Post. Her honors include the RBC Women of Influence Award for Excellence in Entrepreneurship and the YWCA Women of Distinction Award in Innovation and Entrepreneurship.

In this engaging conversation, Julie shares the real story behind building Mabel's Labels from the ground up — including the early scrappy days of bootstrapping, balancing motherhood and entrepreneurship, and scaling a consumer product company in a competitive market. She and Catherine discuss the power of partnership, the importance of knowing your customer intimately, and how community-driven marketing helped fuel their growth long before social media became mainstream. Julie offers candid insights into navigating risk, exiting a business successfully, and what it truly means to lead as a woman in today's economy. With humor, honesty, and practical wisdom, this episode delivers inspiration and actionable takeaways for founders at every stage.

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