The a2 Milk comeback: Ponies, tennis, and billions

David Bortolussi, CEO of The a2 Milk Company, tells us how the premium dairy pioneer has put the global pandemic in the rearview and is aiming for a $2 billion sales target. He shares the inside story of coming back from "rapid decline" to share price gains.

Find out why David isn’t worried about declining Chinese birth rates, and how the company is shifting its strategy towards e-commerce. David shares a2’s goal to reach profitability in the US by 2027, helped along by the “Make America Healthy Again” movement, and the challenges of getting traction in India. How did a2 use the My Little Pony brand to blow up on Chinese social network RedNote? How did it become the first-ever dairy partner of the Australian Open? And are plant-based milks actually a threat to dairy?

Plus, with a strong position in the global infant formula market, learn why David now believes "senior nutrition" for the over-60s is the next big opportunity.

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