Building Your Board of Advisors with Jessica Barry | Ep. 91

In today’s conversation, I sit down with Jessica Barry, founder of RCO Pet Care and Where Sit Happens to talk about what real growth actually looks like behind the scenes.

Jessica built and scaled her pet care company through grief, COVID, team expansion, and major identity shifts as a business owner. But what makes this episode powerful is not just the revenue growth. It is the internal growth.

We talk about the emotional bottlenecks entrepreneurs create for themselves, how data can quiet panic, why boundaries are leadership, and how investing in yourself changes how seriously you take your business.

This episode is about stepping into your role fully. Not perfectly. But intentionally.

⏱️ Timestamps

0:00 – Introduction to Jessica Barry

1:11 – From pre-vet student to pet care entrepreneur

3:21 – Surviving COVID and quitting her full-time job

5:24 – Ascending toward seven figures

7:13 – The real bottleneck: yourself

8:14 – Emotional overwhelm and leadership boundaries

10:26 – The revenue tracking system that changed everything

12:23 – Data vs emotion in business decisions

14:15 – Why Jessica invests heavily in coaching

16:20 – Building a personal “board of advisors”

20:04 – Turning knowledge into frameworks

22:46 – The truth about ROI in coaching

25:23 – Identity shift as a business owner

27:25 – The Vegas workshop story

29:03 – Final takeaways on investing in yourself

🧠 Key Takeaways

• The biggest bottleneck in most businesses is the owner

• Data can neutralize emotional decision-making

• Tracking revenue correctly prevents panic

• Leadership requires boundaries, even when it is uncomfortable

• Coaching ROI is often internal before it is financial

• Building a “board of advisors” prevents chaos while encouraging growth

• Writing down frameworks accelerates clarity and execution

• Investing in yourself changes how seriously you take your business

• Growth is as much identity work as it is operational work

If this episode resonated, share it with another pet care owner who is ready to level up.

-M