RevOps Gone Wrong

10 Revenue Operations Failures That Are Killing Your Growth … & How to Fix Them Fast

De: Richard Blazevich

Narrado por: Virtual Voice

Your revenue operations system is supposed to drive growth. So why does it feel like it's holding you back?

Marketing is spending money, but nobody can prove what's working. Sales is chasing leads that never convert. Operations is buried in manual workarounds because the tools don't talk to each other. Everyone is busy, but the numbers aren't moving.

If that sounds familiar, this book was written for you.

RevOps Gone Wrong identifies the ten most common revenue operations failures that silently kill growth in businesses of every size and industry, and shows you exactly how to fix them. Whether you're running Salesforce, HubSpot, Microsoft Dynamics, or any other CRM or revenue operations platform, these are the problems hiding inside your system right now.

You'll learn these lessons through the story of Matt, a revenue operations consultant who left a successful corporate career to help businesses get their systems on track. In each chapter, you'll follow Matt as he works with a real client to diagnose a specific failure, uncover the root cause, and implement a fix that produces measurable results.

The ten failures fall into three categories:

Weak Foundation: Misaligned goals across departments. Undefined target audiences. Unmapped customer journeys. Poorly structured data that creates more confusion than clarity.

Fractured Execution: Untrained users who don't know how to use the system they've been given. Disconnected tools that force your team into manual workarounds. Untracked performance that makes every budget decision a guess. Unenforced compliance that lets good processes decay.

Stalled Optimization: Powerful platform features your team has never activated. Outdated system architecture that can't support the business you've become.

Each chapter delivers practical, platform-agnostic strategies you can apply immediately, whether you're a business owner, a revenue operations professional, a sales or marketing leader, or anyone responsible for making sure your company's systems actually support growth.

This isn't a textbook. It's a business story with real lessons, real characters, and a clear playbook for fixing what's broken.

If your marketing, sales, and operations teams aren't aligned, if your data is a mess, or if your CRM feels more like a burden than an asset, start here.