Expert Positioning Simplified! How to Build Your Brand Authority with a 3-Step Podcast Structure (and Improve Your Audience Retention)

Do you feel like you are losing your audience the very second a guest interview ends? Is your current podcast style actually building a bridge to your paid offers or is it just a hobby that takes up your time?

Are you wondering if the interview format you were told to use is actually the reason your listeners are not buying? Many podcasters fall into the trap of neglecting their own brand authority because they are too busy highlighting everyone else.

In this episode, I’m gonna share how you can shift your strategy now to make sure your show serves your business goals instead of just providing a platform for others and that there is a specific balance between solo and guest content that transforms your podcast into a reliable high-converting asset.

The secret is found in a podcast structure that prioritizes your own voice through strategic solo shows. By moving toward more solo content, you improve your audience retention because people start showing up specifically for your unique perspective. This shift ensures your show is a key part of your marketing funnel rather than a separate project sitting on the sidelines.

This is your guide to reclaiming your platform and establishing true thought leadership in your industry. You will learn how to use podcast networking for growth without losing your status as the primary expert. Transitioning to this model is the fastest way to drive podcast monetization and secure your expert positioning as a leader.

If you are ready to stop hiding behind a microphone full of guests and finally step into your authority, this is your next step. Your show needs to be centered on your unique expertise.

It is time to stop being a supporting character in your own brand and start leading the conversation. Let’s do this! -Juliana

Join Profitable Podcast Blueprint: https://juliana-barbati.thrivecart.com/profitable-podcast-blueprint/

Connect with me:

Website: www.julianabarbati.com

Instagram: @julianabarbati_