EP 178 | How a 10×10 Booth Booked 116 Meetings (And Why Pre-Show Is Everything)

The event didn’t start on the show floor.

By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and conversations planned. The result? 116 meetings driven by intentional strategy, not booth size or blind hope for foot traffic.

In this live conversation, Matt is joined by Jonathan Kazarian, CEO of Accelevents, and Michael Burns, CRO, to walk through a real case study.

They’ll break down the pre-show strategy behind that outcome:

✅ Why booth size had nothing to do with meeting volume

✅ How targeted outreach and community plays drove qualified conversations

✅ What changes when sales and marketing co-own pre-show strategy

✅ How pre-booked meetings should influence booth design and on-site experience

If you want your next event to work BEFORE you arrive and not after, this episode will show you how to rethink your approach.

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Connect with Jonathan Kazarian
LinkedIn: https://www.linkedin.com/in/jkazarian/

Connect with Michael Burns
LinkedIn: https://www.linkedin.com/in/michael-burns-0208/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined