The Business of Supplements: Manufacturing Secrets & Proprietary Blends Revealed with Jake Hadlock

George Wright II interviews Jake Hadlock, founder and owner of Nutrient, a fast-growing contract manufacturer, and host of the Bottom Line podcast/YouTube show. Jake shares his path into supplements through his grandfather’s influence, early work in marketing at a supplement brand, and a shift toward product development and formulation consulting that led to building a manufacturing business.

They discuss how many supplement products are similar and how brand, marketing, and team execution often separate winners, while long-term success still depends on product experience and efficacy. Jake explains why proprietary blends can be misleading, how ingredients are listed from greatest to least within a blend, and how brands may “fairy dust” desirable ingredients.

00:37 Jake’s Origin Story: Family, Formulation & Finding the Path

02:11 Behind the Scenes of Supplements: What Really Sets Brands Apart

03:50 Proprietary Blends Explained: ‘Fairy Dusting’ & Label Red Flags

06:55 What Makes Companies Last: Innovation, Trends & Staying Ahead

08:37 AI in Formulation: Faster Copycats vs Real-World Product Experience

10:06 Efficacy vs Compliance vs Marketing: How Brands Play the Game

12:06 The Operator Mindset: Supply Chain, Production & Making It Work

14:50 Scaling Nutrient: Building the Team, SOPs & Systems to Grow

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George Wright III

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‍About the Guest:

Jake Hadlock is a growth-focused entrepreneur and manufacturing executive in the health and wellness industry. As the CEO of Nutriient, Jake leads one of the fastest-growing contract supplement manufacturers in the United States, helping emerging and established brands bring high-quality nutritional products to market.

Jake is known for his candid insights into the realities of retail, capital strategy, and the competitive dynamics of the wellness space. He has shared his expertise on industry platforms, including the podcast Retail War Games, where he discusses manufacturing economics, brand positioning, and scaling strategies in today’s marketplace.

Guest Resource

Website: Nutriient.biz

LinkedIn: Jake Hadlock

YouTube: Bottom Line