Rebranding for Impact, How URI Is Scaling Research Commercialization with Peter Rumsey and Allison Markova

Real-world impact doesn’t happen by accident. It takes intention, structure, and a willingness to rethink how research moves beyond the university. That’s the inflection point the University of Rhode Island Research Foundation has reached as it rebrands to URI Innovations. This shift signals more than a name change. It reflects a broader evolution into a campus-wide hub for technology translation, entrepreneurship, and strategic partnership.My guests today are Peter Rumsey and Allison Markova of URI Innovations. Peter serves as AVP of Innovation and Entrepreneurship. A former military officer with more than 30 years of private-sector business development experience, he has been instrumental in launching the Rise Up initiative supported by the U.S. Office of Naval Research. He was recently honored as a Career Achiever by Providence Business News for his work advancing innovation and economic development in Rhode Island and beyond.Peter also serves as a part-time instructor in innovation and entrepreneurship at URI, is Chair Emeritus at Leadership Rhode Island, and currently chairs the Rhode Island State Innovation Hub, or RI Hub. Allison Markova is Director of Technology Transfer and Innovation Partnerships at URI Innovations, bringing deep experience from her previous role as Director of Technology Transfer at the Woods Hole Oceanographic Institution.On today’s show, we explore what’s driving the rebrand, how initiatives like Rise Up are reshaping entrepreneurship training on campus and across state lines, and how URI is building momentum through its inaugural tech showcase. It’s a look at how early engagement, integrated IP strategy, and a strong regional ecosystem can turn research strength into sustained real-world impact.In This Episode:[03:15] The rebrand from URI Research Foundation to URI Innovations is explained, clarifying the shift from a confusing legacy name to a forward-facing identity centered on innovation and entrepreneurship.[04:24] Peter outlines why now was the right moment for change, pointing to URI’s R1 status, research growth, and the need to scale translation capacity.[05:48] A move beyond a patents-first mindset is emphasized, focusing instead on pairing intellectual property with commercialization to create true innovation.[07:09] Allison describes the brand promise of transforming discovery into impact through clearer pathways for faculty, students, and industry partners.[08:31] Early engagement becomes a central theme as URI Innovations reframes itself from a process office to a strategic partner in exploration and execution.[09:47] The three pillars of IP stewardship, venture development, and strategic partnerships are presented as integrated functions rather than silos.[11:06] Strategic partnerships range from sponsored research to startups embedding within new innovation centers and incubators.[12:26] Ocean and blue technology leadership takes center stage, with examples including Regent Craft and collaborations with the Naval Undersea Warfare Center.[16:26] Rise Up is introduced as a tri-state, Navy-supported initiative focused on dual-use technologies and workforce development.[18:47] The Defense Department’s dual-use philosophy is explained as startups must succeed commercially rather than rely solely on defense funding.[21:09] Undergraduate students tackle real defense and industry challenges using Steve Blank’s business model canvas and Bill Aulet’s disciplined entrepreneurship framework.[22:57] The Patents to Products program provides gap funding and mentorship to translate university IP into market-ready ventures.[24:42] Faculty Innovation Fellows integrate entrepreneurship tools directly into diverse curricula, from engineering to the arts.[26:26] The Ideation Studio invites students, faculty, and community members into a 10-week sprint from idea to MVP and live pitch.[28:59] Impact metrics go beyond disclosures and startups, tracking cultural change through increased early engagement.[30:33] Growth in pitch night participation from a handful of teams to double-digit ventures signals a shift in campus culture.[32:48] SWEPT, an AI-driven street-sweeping optimization platform, illustrates how student innovation can scale globally.[34:10] Juice Robotics demonstrates how affordable ocean sensing technologies can disrupt traditionally high-cost field operations.[36:11] The inaugural Tech Showcase positions URI alongside regional leaders and launches Rhode Island Startup Week.[38:31] A public goal to create funded startups each year reflects a bold, action-oriented approach to building momentum.[41:03] Allison shares why she joined URI Innovations, citing institutional commitment and cultural readiness for growth.[42:34] Tech transfer is reframed as an impact platform rather than a patents office, emphasizing storytelling and amplification.[43:50] Commercialization is positioned as complementary to scholarship, expanding researchers’ avenues for ...