How Do You Stop Prospects From No-Showing First Time Appointments (Ask Jeb)

Here’s a question that’ll frustrate every salesperson reading this: What do you do when you prospect, set the meeting, block the time on your calendar, and then… your prospect no-shows? That’s the challenge Emily Weissmueller faces every single day. Emily is a former elementary school teacher who pivoted into K-12 edtech sales eleven years ago. She works with special education administrators, and like so many salespeople in 2026, her meetings are primarily virtual. She’s doing everything right: prospecting consistently, securing appointments, sending calendar invites. But when it’s time for the meeting? Hit or miss. Sometimes they show up. Sometimes she’s sitting there waiting while nobody logs on. If you’ve ever stared at a Zoom room alone wondering if your prospect forgot about you, you know exactly how this feels. And if you’re wondering whether confirmation emails help or hurt, you’re asking the wrong question entirely. The Virtual Meeting Paradox Let’s be honest about something: Virtual meetings are throwaway appointments for both sides. When you had to drive four hours to meet someone in person, both parties had serious skin in the game. You invested time, gas money, and effort. Your prospect blocked their calendar knowing you were making the trip. Neither of you would casually blow that off. But virtual meetings? They’re low commitment on both ends. No one’s driving anywhere. It’s just a calendar block that can easily get bumped by the next urgent thing that pops up. And when you’re selling into education like Emily is, where everything moves infinitely slow and decision-makers are incredibly risk-averse, you’ve got even more working against you. The question isn’t whether to send a confirmation email. The real question is: How do you stack the deck so heavily in your favor that prospects feel obligated to show up? The Commitment and Consistency Framework There’s a principle in human behavior called commitment and consistency. When people commit to something, they typically feel compelled to follow through. Otherwise, they feel guilty. And guilt is actually useful because you can leverage it to reschedule when someone doesn’t show. But the goal isn’t to make prospects feel guilty after they no-show. The goal is to engineer so many small commitments throughout the process that they show up in the first place. Here’s the system that works: Step 1: Confirm Verbally When You Set the Meeting When your prospect agrees to meet, always repeat it back: “Okay, so I’ve got you on Thursday, January 26th at 2:00 PM. Did I get that right?” When they say yes, that’s commitment number one. You’re putting it in their brain. You’re making it real. Then say this: “Let me grab your email and I’ll send you a meeting invite for your calendar just to make it convenient for you.” This does two things. First, it confirms you have the right email. Second, it gets another yes. That’s commitment number two. Step 2: Send a Meeting Invite That Actually Helps Most meeting invites are useless. They say “Meeting with Jeb Blount” or “Sales Call” and include seventeen different international dial-in numbers that nobody needs. Here’s what your meeting invite should look like: Title: Emily Weissmueller (Company Name) + Prospect Name (School Name) – Why We’re Meeting Location: Virtual Meeting (then paste the meeting link, nothing else) Notes: Keep it simple. Here’s the meeting link. If it’s a phone option, include just that number. Then add: “If anything changes, here’s my direct number and email.” When your prospect looks at their calendar the morning of the meeting and sees this, they know exactly who you are, why you’re meeting, and how to join. You own the moral high ground. Step 3: Send a Video (This Is Non-Negotiable) The next morning after you set the meeting, pull out your phone and record a 20-30 second video. Look at the camera. Smile. Sound excited. “Emily, this is Jeb at Sales Gravy. Thank you so much for agreeing to meet with me. I’m so excited to spend time learning about you and your mission for helping these kids. Just want to confirm our meeting is on January 26th at 2:00 PM. The invite is on your calendar. I can’t wait to see you.” Send that via email. Now think about what you’ve just done. You’ve made it personal. You’ve shown effort. You’ve demonstrated that you actually care about this conversation. It’s exponentially harder for them to no-show because they can see you’re a real human who invested time in this relationship. This philosophy is about going the extra mile to demonstrate that you’re different, that you care, and that this matters. Step 4: Leave a Voicemail the Day Before The afternoon before your meeting, when you know your prospect is likely gone for the day, call and leave a voicemail. “Hey Emily, this is Jeb. I’m so excited to meet with you tomorrow. I’ve been thinking about your ...