#764 How Leadership, Storytelling, and Service Create Real Estate Success with Joshua Wall

Episode Overview

In this episode of the John Kitchens Coach Podcast, John Kitchens sits down with Joshua Wall, real estate leader, marketer, and community advocate from Canada, for a powerful conversation on leadership, storytelling, and building a business rooted in service.

Joshua shares his journey from early sales and marketing, to running a commission-based marketing agency, to serving on city council—and how each chapter shaped his leadership philosophy. Together, John and Joshua unpack why community involvement, authentic storytelling, and owning the client experience are no longer optional in real estate, especially in an AI-driven world.

This episode is a masterclass in servant leadership, experiential marketing, and how agents can future-proof their business by becoming true ambassadors for the communities they serve.

Key Topics Covered From Sales to Service-Driven Leadership

• Joshua's early start in sales and marketing and how it shaped his mindset

• Why working hard and having fun don't have to be mutually exclusive

• How contribution and value creation became the foundation of his career

Experiential Marketing That Actually Converts

• Why people don't buy products—they buy stories and experiences

• How Joshua built a commission-based marketing model tied directly to results

• The power of storytelling over traditional "set it and forget it" advertising

Community as a Competitive Advantage

• What it really means to be a community ambassador in real estate

• Supporting small businesses, neighborhood events, and local causes

• Why showing up physically matters more than just writing a check

Storytelling in the AI Era

• Why storytelling is now a table-stakes skill for agents and leaders

• Creating different versions of your story for different audiences

• How long-form content builds trust in high-ticket sales like real estate

Leadership, Politics, and Listening First

• Joshua's experience serving on city council and in real estate leadership roles

• Why asking "What do you want me to improve?" changes everything

• The difference between forcing change and making meaningful improvements

Building Legacy Beyond Transactions

• How agents can create lasting impact beyond sales volume

• Aligning business growth with values, family, and long-term contribution

• Why trust, experience, and relationships will always outperform shortcuts

Resources & Mentions

• John Kitchens Executive Coaching → JohnKitchens.coach

• Local Chamber of Commerce involvement

• Community partnerships with neighborhood associations

• Long-form content and storytelling frameworks

• Experiential marketing principles applied to real estate
  
  

Final Takeaway

The agents and leaders who win long-term aren't chasing tactics—they're building trust, stories, and community.

By asking better questions, listening deeply, and showing up where it matters most, you don't just grow a business—you build a legacy.

As Joshua Wall puts it:

"People don't care what you can do. They care what you can do for them."

Connect with Us:

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥