Episode 271 - Marc Goldman

Buckle up, Geoholics… this one’s for the builders, the dreamers, and the tech rebels.

This week we sit down with Marc Goldman — part storyteller, part pilot, part GIS evangelist, and 100% believer that location intelligence is the secret sauce behind the future of the built environment.

Marc didn’t follow the “safe” path. He walked away from architecture and engineering school at 21 to start his first AEC-tech company — betting on himself before “startup culture” was even a thing. Thirty years later, after navigating startups, global orgs, and everything in between, he’s still pushing the industry forward… helping architects, engineers, and surveyors finally see how GIS connects all the dots.

And trust us… this isn’t just a “software talk”...this is mindset stuff.

We get into:

• Taking big risks early and why failure is the best professor

• The real difference between startups and enterprise culture

• Bridging the gap between CAD, BIM, and spatial thinking

• Where GIS actually delivers value (not just buzzwords)

• Digital twins, reality capture, and what’s practical vs hype

• Leading teams through change without losing your people

• Inspiring early-career pros to find their lane in AEC tech

• And what’s next… AI, interoperability, and the data-driven future of our industry

Marc’s passion is contagious — especially when he talks about helping the next generation “take flight” (literally and figuratively). His analogies from flying airplanes to flying careers hit home in true Geoholics fashion.

If you’ve ever wondered how survey, GIS, BIM, and reality capture finally come together into one ecosystem, this episode connects the dots.

Big energy. Big perspective. Big future.

So whether you’re in the field, the office, or cruising at 30,000 feet...hit play and let’s map it out.

As always — Add value. Make friends. TITS OUT & CHIN UP!

Music by Pink Floyd!