How to Build Trust and Show Up with Confidence on Social Media with Chelsea Peitz

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Showing up online can feel vulnerable, awkward, and emotionally exhausting.
If you have ever questioned your confidence, your relevance, or whether social media is even worth it anymore, this episode is for you.

In this conversation, I’m joined by Chelsea Peitz, keynote speaker, author, and one of the most thoughtful voices in personal branding and human-centered marketing. We talk about why visibility feels so uncomfortable, what is actually happening in your brain when you post online, and how social media has quietly shifted from connection to consumption.

What You’ll Learn

00:00 – Why showing up online feels vulnerable and emotionally charged for most creators
02:19 – How Chelsea accidentally built a personal brand without trying to be an influencer
07:30 – Why the brain builds trust through screens the same way it does in real life
10:24 – The most common limiting beliefs that stop people from posting consistently
18:35 – How Instagram shifted from connection-based content to entertainment and discovery
21:54 – Why traditional engagement metrics are no longer reliable indicators of success
27:55 – How long-term growth comes from consistency, relationships, and not quitting
33:57 – Why Instagram works best as a relationship-building tool rather than a content machine

Key Takeaways

1. Visibility is not neutral and often triggers fear and self-doubt.
2. Your discomfort with social media is a human response, not a personal failure.
3. Trust can be built through a screen when communication is human and consistent.
4. Engagement has changed because people consume content like television.
5. Silent viewers still build connection over time.
6. Traditional metrics can undermine confidence and motivation.
7. Creating your own success metrics builds self-trust.
8. Long-term growth comes from relationships and consistency, not trends.

Resources Mentioned

Follow Chelsea Peitz on Instagram
Chelsea’s book on human-centered communication

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