The Difference Between Managing and Leading Strategically

Management and leadership are not the same thing. But most marketing leaders spend far more time managing than leading. They manage projects, timelines, stakeholder expectations, budgets, and resources. All of that matters, but none of it is leadership. In this episode of This Is Strategic Marketing, I break down the difference between management work and leadership work and how to protect time for both. Leadership is about direction, building capability, and creating the conditions for your team to do their best work. When you distinguish between the two, you can lead intentionally rather than default to management by necessity.