What Your Pricing Is Really Communicating

We can’t really talk about money in business without talking about pricing, and I’m seeing some important shifts in how modern buyers experience it.

I share three thoughts on what pricing actually communicates today, why clarity and confidence matter more than clever positioning, and how pricing has become a trust-building exercise rather than a persuasion tactic. If pricing has felt uncomfortable, confusing, or heavy in your business, this episode offers a different way to look at it.