From Pushing to Trusting: Selling, Niches, and Staying the Course with Lidia Axe

In this episode of Connect Inspire Create, I’m joined by Lidia Axe. Coach, strategist, straight-talker, author, and four-time Camino de Santiago pilgrim.

Our conversation weaves together business, trust, consistency, and what it really means to move forward without pushing yourself into exhaustion or self-doubt.

Lidia shares how walking the Camino reshaped her relationship with focus, simplicity, and inner clarity, and how those same principles show up in her work with coaches who are “doing all the things” yet still struggling to gain traction.

We explore the emotional side of building a coaching business, including:

• Why so many capable coaches resist selling — and what they’re actually afraid of
• The idea that sales is service, not pressure
• How clarity (not intensity) creates consistency
• Why niching isn’t about limitation, but self-trust
• How accountability can feel supportive rather than harsh

This episode is especially for you if you:

• Want more consistency without burnout
• Feel uncomfortable talking about your work or selling your services
• Are craving a gentler, more grounded way to stay focused
• Know you don’t need more effort — just clearer alignment

Consistency doesn’t require intensity. Small, grounded shifts paired with honest accountability can create steady momentum.

Connect with Lidia Axe:
12K MAGIC Activation Zone: https://www.skool.com/a-zone/about

LinkedIn: https://www.linkedin.com/in/lidia-chmel/

I’m Carol Clegg, your host, an accountability coach and curious conversationalist inviting guests from a wide range of backgrounds to share insights on how they live, think, and navigate change.

Here, we explore:

• living with intention and self-trust
• alternative ways of thinking and being
• creativity, purpose, and personal growth

If you enjoy reflection, fresh perspectives, and honest dialogue, this space is for you.

If you’d like to experience this work in community, I host a complimentary monthly Accountability Circle a supportive space to pause, gain clarity, and choose a gentle next step forward. More info at https://carolclegg.com/accountabilitycircle

For those ready for deeper, more consistent support, I also offer a 90-day Accountability Package, designed to help you move from scattered ideas to steady, sustainable momentum.

You can learn more at carolclegg.com,

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners