S4 Ep55: 7 Reasons to Think Twice Before Using a ™ Symbol

Many entrepreneurs casually use the TM symbol without fully understanding what it actually means—or the risks behind it.

In this episode, Kary and Katie unpack the confusion around trademarks, the difference between TM and registered trademarks, and why intellectual property isn’t as simple as “staking a claim.”

They explore real-world examples, common misconceptions, and the hidden complexities of proving ownership, use in commerce, and trademark rights. You’ll learn why IP protection is more like securing a house than planting a flag—and how misunderstanding trademarks can lead to legal exposure instead of protection.

If you’ve ever wondered when to use TM, what “use in commerce” really means, or how to protect your ideas the right way, this conversation will give you clarity and practical insight.

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