EP 177 | Inside Lenovo’s Event Strategy: Partnerships, Scale, and Standing Out
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EP 177 | Inside Lenovo’s Event Strategy: Partnerships, Scale, and Standing Out
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Have you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets?
In this episode, Matt is joined again by Jon Wolff and Mandy Glenwright to take you inside how Lenovo thinks about event strategy through the lenses of partnerships, scale, and standing out in crowded environments.
Hear them unpack:
✅ Why most partnerships default to logo placement and what differentiates the ones that feel genuinely collaborative
✅ How Lenovo approaches partner-led events as long-term strategic levers, not one-off collaborations
✅ How large-scale activations (including sponsorships like FIFA) are evaluated for relevance not just reach
If you’ve wondered how big brands avoid becoming bloated, unfocused, or overly tactical with events, this episode offers a grounded, inside look at what intentional event strategy really looks like in practice.
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Connect with Jon Wolff
LinkedIn: https://www.linkedin.com/in/jondwolff/
Connect with Mandy Glenwright
LinkedIn: https://www.linkedin.com/in/mandy-glenwright/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined