Why Habit-Change Is Almost Always Temporary (And How to Create Lasting Habits)

If habit change is really about personal effort, why do so many carefully built habits quietly fall over the cliff? The answer isn't motivation and it's certainly not willpower. Bah, grit! Habit change is based instead on your environment. It's almost always based on the company you keep. Let's find out why your environment is the most important habit changing strategy of all.