Bad Bunny's Super Bowl Halftime Dominates Buzz Ahead of Big Game

Bad Bunny, the Puerto Rican superstar Benito Antonio Martínez Ocasio, is dominating headlines this week with his Super Bowl LX halftime show just over a week away on February 8 at Levi's Stadium. WVTF reports his 2025 album DeBÍ TiRAR MáS FOToS surged to number 3 on the Billboard 200 chart, selling 119,000 equivalent units, fueled by 85,000 Amazon-exclusive vinyl copies ahead of the Grammys and Super Bowl buzz.

TMZ covered his recent Late Show with Stephen Colbert appearance, where he playfully described his future in five words: retired, happy, eating tripletas, and living in Puerto Rico, hinting at eventual retirement while prepping for the big stage. Production sources confirmed to TMZ he won't wear a dress, debunking rumors that sparked a firestorm on social media as recently as January 25.

ThinkNow released a national study today, January 29, gauging perceptions of his performance amid ongoing controversy. The Eagle Online detailed American University students' excitement and defenses of his Spanish-language music against backlash, while noting ICE profiling concerns tied to recent Supreme Court rulings from Brookings Institution reports.

Conservative pushback persists, with Turning Point USA planning a rival All-American Halftime Show, as covered by The Express, and President Trump calling the pick ridiculous on NewsMax. Bad Bunny stays defiant, posting from Puerto Rico beaches on Instagram about the gig, vowing to represent his culture.

Apple Music's trailer dropped earlier this month, showing him dancing to BAILE INOLVIDABLE with a diverse cast, embodying his unapologetic vibe. Listeners, amid this cultural clash, his performance promises to be a historic moment for Latin music.

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