Deep-dive on AI and Creativity, with The Man Designing the World’s Creative Tools (Eric Snowden, Adobe’s SVP of Design)

What happens when the world’s most-used creative tools get smarter — and creators worry they’re losing the wheel?

In this episode of AI-Curious, we talk with Eric Snowden, Senior Vice President of Design at Adobe, about how Adobe is weaving AI into Photoshop, Lightroom, Acrobat, and beyond — while trying to keep the tools respectful of craft, muscle memory, and the human spark. We dig into the bigger question beneath the feature releases: as AI accelerates creation, do we get more powerful… or do we become passengers approving machine outputs?

Key topics:

Two buckets of Adobe AI: upgrading existing tools vs building net-new AI products (00:04:55)

Photoshop “harmonize,” Lightroom auto culling, and Acrobat “PDF spaces” (00:04:55)

Why PDFs are a bottleneck for knowledge work, and how Acrobat can help you “get 80% of the way there” (00:07:18)

Project Graph explained: node-based workflows that stitch together building blocks like Firefly and Photoshop (00:08:25)

A concrete Project Graph example: 2D product photo → 3D asset → generated ad → multiple animated versions, with the user still in control (00:09:42)

Time saved vs creating more: how Firefly helped Adobe teams move faster and “make more things,” including “like 40% improvement” on time-to-market (00:14:28)

A Max London demo that captures the core principle: “his hand was on the wheel” (00:17:45)

“Quiet AI” in practice: enhanced audio in Adobe Podcast that can make phone-recorded audio sound studio-ready (00:19:57)

Respecting creative muscle memory: why “subtraction is not always good,” and why Adobe adds new workflows without removing old ones (00:24:43)

Firefly’s principles: licensed content, knowing what’s in the model, and compensating creators (00:29:29)

Content authenticity as a “nutritional label for AI”: immutable metadata describing what was done to an image (00:30:15)

The self-driving car analogy: creators need to be able to “grab the wheel” and tweak under the hood (00:36:00)

Vibe coding inside Adobe: designers using Cursor and internal tooling to build prototypes that hit real APIs (00:39:18)

A leadership playbook for AI adoption: focus the OKRs, make training practical, show examples, remove roadblocks (00:44:19)

The future of AI creative tools: communicating intent beyond text prompts, and shifting from “look what I do with AI” to storytelling (00:46:36)


Guest
Eric Snowden is the Senior Vice President of Design at Adobe, overseeing design and the AI-infused creative tools used by millions of creators.

Mentioned in this conversation
Adobe Firefly

Project Graph (node-based creative workflow building)

Enhanced audio in Adobe Podcast

Content authenticity / provenance metadata (“nutritional label” concept)

Cursor and “vibe coding” for rapid prototyping inside enterprise teams

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