Episode 2: Ship a Landing Page Before You Ship a Product

Episode Summary

Stop building in the dark. This episode shows you how to validate demand, test positioning, and learn what people actually want—all with a simple landing page you can ship in one day.

Resources MentionedFree Resource

One Sentence Product Snap (5-8 min worksheet)

A 1-page worksheet to write your product in one clean line—perfect for landing page headlines and CTAs.

→ Download here

Recommended Kits

Kickstart Kit ($19)

Turn a fuzzy idea into a concrete product hypothesis with validation steps, audience clarity, and a 1-page Product Snapshot.

→ Get the kit

Beta List Builder Kit ($39)

Build a waitlist, recruit beta testers, and drive your first 100 people with outreach scripts and screening flows.

→ Get the kit

Ship List (Do This Week)

1. Write your three answers: Outcome, audience, trigger. Make them specific enough to write a headline from.
2. Build the page in one day: One page. Headline, subheadline, 3 bullets, 1 CTA. Use Carrd, Webflow, Notion, or Google Sites. Ship by Friday.
3. Drive 100 people to it: Pick one method (post in communities, DM 50 people, or pay for 100 clicks). Execute this week.

Measure List

Metric 1: Conversion rate

How many visitors clicked your CTA and submitted their email?

• 5% minimum
• 10% is good
• 15%+ is excellent

If under 5%, your messaging is off or your audience is wrong. Iterate and try again.

Metric 2: Time on page

How long are people staying?

• Under 10 seconds = They bounced (headline didn't hook them)
• 30+ seconds = They read and considered (good signal)

If people read but don't convert, your offer might not be compelling enough.

Key Takeaway

A week of validation beats three months of regret.

Ship a landing page before you ship a product. Write it, build it, drive 100 people to it, watch what they do, and decide based on signal—not hope.

Tools Mentioned

• Carrd - Simple landing page builder (free tier available)
• Webflow - More advanced page builder
• Framer - Design-focused landing pages
• Typeform - Email signup forms
• Google Analytics / Plausible - Free analytics for tracking behavior

About Ship Something

Ship Something: The Unstuck Product Show helps founders turn stuck into shipped. Each week, we take one common product problem and turn it into a simple framework and a real action plan.

New episodes every Monday, Wednesday, and Friday.

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• Website: ProductKitOS.com
• Twitter (X): @SeanHiltos (founder, Product Kit OS)
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• YouTube: @ProductKitOS

Episode produced: January 2026

Hosted on: RedCircle

Support this podcast at — https://redcircle.com/ship-something/donations