EP343: From Bedside to Business: Crafting Your Nurse Writer Brand Story with Dr. Farah Laurent

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Dr. Farah shares the real story behind her pivot from ER nurse to nurse career coach and business owner. You’ll learn how your personal story can fuel your brand identity, the importance of visibility in business, and how to stand out in a saturated market—even as a nurse writer. This episode is packed with tangible advice for nurses ready to build something of their own.

About Dr. Farah Laurent

Nurse entrepreneur and founder of Nurses Making Business Moves Conference! Nurse career coach who’s coached over 200 nurses to land their dream role making 6 figures! Author, podcaster, and keynote speaker!

Key Takeaways

• The early resistance Farah faced—and how it fueled her purpose and mission
• Why personal brand is your reputation and how to actively manage it
• How to turn your story into a brand that builds trust and attracts clients
• The value of niching down to speak directly to your ideal audience
• Visibility strategies: showing up on video, creating educational content, and networking
• Why testimonials and referrals are powerful tools for growing your credibility
• The difference between a business idea and a real business opportunity
• The must-have elements before launching your brand and business
• Practical tips for nurse writers: building authority, creating content, and connecting authentically
• Why consistency matters more than perfection

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If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!