The Witching Hour Without Booze: What’s Happening in the Brain Between 5–9 PM

The witching hour, or usually hours for most of us, are the time of day where you typically drink and want to drink the most when you’re sober. This could be morning for some people, it could be 4-7pm, 6-8pm, it varies. This time block is when your biology, habits, and old reward wiring collide: cortisol is dropping, your prefrontal cortex has less decision bandwidth, and your brain is scanning for the routine that used to deliver relief. The evening cue your brain fires isn’t proof you need alcohol, it’s proof you drank often enough and long enough that your brain automated it. Today, we’re digging into why 5–9 PM feels like the danger zone, what’s happening under the surface in the brain and nervous system, and how understanding those mechanisms helps you respond differently this time. What to listen to next: E249: Stress & Cravings E265: Rewiring the reward system Work with me: Community & Meetings: Living a Sober Powered Life https://www.soberpowered.com/membership Sober coaching https://www.soberpowered.com/sober-coaching Course Pickled. Why Moderation is Impossible https://www.soberpowered.com/pickled Weekly email: You’ll hear from me on Fridays https://www.soberpowered.com/email Support the show: If you enjoyed this episode please consider buying me a coffee to support all the research and effort that goes into this podcast https://www.buymeacoffee.com/soberpowered Thank you for supporting this show by supporting my sponsors https://www.soberpowered.com/sponsors Sources are posted on my website Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice. Learn more about your ad choices. Visit megaphone.fm/adchoices