Actually Rocket Science; AR & Digital Twins Help Aerospace Engineers Work In 3D - Alex Goldberg

Most of the time spatail computing isn't rocket science, but for this conversation, it is. Alex Goldberg leads augmented reality at Blue Origin. He helps rocket scientists and manufacturing engineers work faster, collaborate better, and solve problems that require precision at the edge of what's possible.

His tools include AR glasses for remote assistance, digital twins built from reality capture, and spatial data that tells the story of how a component travels through a manufacturing lifecycle from fabrication to launch.

Alex's work is about giving engineers infographics on steroids; helpful tips in their field of view when they need them. It's about capturing the physical environment as digital twins so teams can see what actually got built versus what was designed. And it's about giving people the freedom to discover uses for the technology that even he didn't expect.

Episode Highlights:

• A VR arcade job at 19 led to game testing at Rocket Science Games, years later at Blue Origin actual rocket scientists call Alex a wizard when they see what AR does for manufacturing.
• AR for manufacturing works best as contextual infographics right now; helpful tips in engineers' field of view—because rapid iteration cycles outpace documentation updates.
• Remote assist delivers a massive win; factory floor workers put on AR glasses, call offsite experts, get unblocked in real time, and can create annotations for asynchronous training without an expert present.
• People who have access to actual spatial data stop thinking of information as living on a server and start thinking of it as living in that physical location—they've built a new mental model for data organization.
• The best moments in innovation happen six months after launch when someone in the team discovers a novel application that solves a problem Alex wasn't even aware existed.

Alex Goldberg builds for the moment when an engineer looks at spatial data overlaid on reality and understands something they couldn't have grasped from a flat screen. His focus is on getting out of the way and listening to how teams actually work.

Watch the full conversation on YouTube to hear why mixed reality is fading and why see-through AR glasses are the inevitable future within three to five years.

About Alex Goldberg:

Alex’s work bridges storytelling and cutting-edge technology and empowers teams across the education, retail, and manufacturing sectors to maximize the full potential of spatial computing.

Alex brings a unique blend of creativity and technical expertise to the world of interactive technology. Leveraging a broad background in mobile game and app production, Alex has produced many top-ranking enterprise and consumer applications for iOS and Android platforms.

Since 2015, Alex has stood at the forefront of spatial computing: designing innovative augmented reality experiences that focus on training for complex tasks and procedures.

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