106. VA Spotlight: The Power of Identity & Building a Soul-Led Business with Meghan of The Marigold Collective

In this episode of Booked Out with Bre, I am so excited to continue our Client Spotlight series and introduce you to the amazing Meghan Braun, the founder of The Marigold Collective! Meghan's journey is a powerful testament to the magic that unfolds when you stop trying to fit into a mold and build a business that is a true reflection of your soul-led identity. After leaving a toxic relationship and a corporate job where she felt unseen, Meghan knew she was meant for more. She shares her story of navigating the virtual assistant world, feeling like she couldn't find her niche, and the powerful identity shift she experienced that changed everything. Here’s what you’ll hear from Meghan and me: Her journey of trying everything from direct sales to digital marketing before finding her path as a virtual assistant. The "aha" moment that led her to pivot from back-end VA work to creating her own brand, The Marigold Collective, focused on helping others build their influence. A deep dive into "identity work" and how changing her internal world created massive external results in her business. How she balances homeschooling, homesteading, and building a thriving business by setting boundaries and leveraging her VA. Her beautiful mission to help women build businesses around the lives they actually want to live, not the other way around. Her advice for anyone feeling stuck: be patient, trust the process, and know that your plans mean nothing because God's are far greater. All about her 90-minute intensives designed to help entrepreneurs find clarity and build an authentic business. If you've ever felt like you're not quite in the right place or are ready to build a business that feels as good as it looks, Meghan's story of finding her "square hole" will deeply inspire you. Episode Outline: Introduction: Spotlighting an Icon & Lightning Agency Client, Meghan Braun of The Marigold Collective (01:31) Meghan's "Before" Story: Leaving an Unhealthy Relationship & Searching for More (02:47) Trying All the Things Before Landing in the Virtual Assistant World (03:39) The Big Shift: From Back-End VA to Creating Her Own Brand & Identity (05:01) A Deep Dive into Identity Work: How It Changes Everything in Business (06:01) Why Strategy Fails Without the Right Identity (08:21) The External Shifts: How Identity Work is Leading to New Synchronicities (10:33) Building a Business Around the Life You Want: Homeschooling & Homesteading (14:00) The Power of Delegation & a Supportive VA to Create Freedom (14:48) "Serene Stewardship": Meghan's Word of the Year (16:21) From Virtual Assistant Services to Thought Leadership (19:51) Meghan's Advice for Aspiring VAs: Trust the Timing & Be Patient (20:30) How to Get Started in Meghan's World: The 90-Minute Intensive (23:25) Final Encouragement (26:27) Closing Remarks (27:40) Connect with Meghan: Meghan Braun is the founder of The Marigold Collective and the creator of the Influence Ascension Framework, a faith-centered approach to helping women build sustainable, six-figure businesses rooted in clarity, purpose, and aligned systems. Known for her calm leadership and her ability to bring order to chaos, Meghan mentors women who feel stretched thin and ready for more freedom in both business and life. After becoming a mom to her daughter, Charlotte, Meghan envisioned a life where tradition and entrepreneurship could coexist, one that honors homesteading values, homeschooling, and building a thriving business without sacrificing family or faith. She believes deeply in generational leadership, equipping women to step into their influence today so they can build a lasting legacy for tomorrow. Instagram: https://www.instagram.com/meghanatmarigoldcollective/ Website: themarigoldcollective.co Strategy Intensive: https://themarigoldcollective.co/order-page-1 Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Access My "You're Hired!" VA Portfolio Kit: https://thecaincollective.thrivecart.com/vaportfoliokit/ Apply for the VA Leadership Academy: https://www.breannacain.com/applyvaleadershipacademy/ If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.