The Business of Being You | The LIV Lab Episode 29 ft. Jeff Burgess from The BurgeCast

What if you ran your life the way great founders run their companies?

In this episode of The LIV Lab, I feature a blogcast by Jeff Burgess, founder of BCD Video and author of It Worked for Me. Jeff shares ten business principles that helped him build a $100 million company — from trusting your gut to holding yourself accountable.

Throughout the episode, I connect these ideas to everyday life through one central theme: you are your business. Your values shape your culture. Your actions are your product. And your reputation is your brand.

As the new year begins, this episode encourages you to aim high, move forward without waiting for perfect clarity, and build trust through confidence, listening, and integrity.

00:00 Welcome to The LIV Lab

00:24 Introducing Jeff Burgess and His Business Philosophy

01:46 10 Easy Business Rules That Apply to Everyday Life

01:51 The Power of OPFD: Speed, Accountability, and Quality

04:18 10 Business Commandments for Entrepreneurs

05:05 Connecting Business Principles to Personal Life

13:08 Final Thoughts and Reflections

17:47 Lab Notes