Paris Hilton's Documentary Premiere and McCormick Partnership Signal Her Evolution as Global Entrepreneur

Paris Hilton BioSnap a weekly updated Biography.

Paris Hilton has been making headlines with several major developments. According to PEOPLE, the entrepreneur is preparing for the theatrical release of her documentary "Infinite Icon: A Visual Memoir," which arrives in theaters on January 30th. Hilton describes the project as a powerful story about owning her narrative. She spoke about this at the 2025 TikTok Awards in Los Angeles on December 18th, where she accepted the Muse of the Year award. The documentary, named after her second studio album, traces her music journey from childhood dreams through her club-going teenage years to her current musical reinvention. It features concert footage, archival clips, never-before-seen home videos, and new interviews, with Hilton sharing how music saved her life following her experiences in troubled teen treatments and media scrutiny during the early 2000s.

In business news, McCormick announced a two-year partnership with Hilton and her media company 11:11 Media. According to the company's press release from January 12th, this collaboration centers on flavor-forward content and recipe inspiration. Hilton will be featured in McCormick advertising campaigns where she shares her favorite ways to use their spices and seasonings. The partnership includes a new ad campaign called "Make Your Best," created by agencies Colle McVoy and Dentsu, where Hilton appears alongside other celebrities including Martha Stewart. McCormick's Chief Marketing Officer stated the partnership will help the brand connect with a new generation of consumers while leveraging Hilton's cultural influence.

On the personal front, Hilton continues to balance her expanding business ventures with family life. She shares her life with her husband Carter Reum and their two children: son Phoenix Barron, who turns three on January 16th, and daughter London Marilyn, age two. As co-founder and CEO of 11:11 Media, which she established in 2021 with entertainment veteran Bruce Gersh, Hilton has positioned her company across film, television, audio, music, books, consumer products, and digital content with focus areas in lifestyle, fashion, beauty, wellness, and travel. These recent developments underscore Hilton's evolution from her early 2000s party girl image to a multifaceted entrepreneur with significant media and business influence.

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