2,132 - Why Pests Are a Hidden NOI Killer — And How PropTech Is Finally Fixing It

I guarantee you’ve dealt with pests in multifamily at some point — but you’ve probably never thought about how broken the system really is.In this video, we sit down with Landon Cooley, fourth‑generation pest‑control pro and co‑founder of Pest Share, to unravel why pests aren’t just a headache — they’re a silent drag on occupancy, retention, and ultimately NOI.We walk through how traditional pest control in multifamily is fragmented, reactive, and often ignored until it becomes a crisis.Then we shift to the future: a tech‑enabled, centralized PropTech solution that puts control in the hands of residents and property managers — turning pest control from liability to amenity.If you manage multifamily properties or invest in real estate, this could dramatically change how you think about maintenance, retention, and resident satisfaction.If you care about reducing turnover and protecting NOI, make sure you subscribe — because this is one of those conversations you don’t want to miss.