The Problem With Personal Branding: Lara Acosta

Lara Acosta joins James Smith to discuss the problem with personal branding. While millions of entrepreneurs chase the "influencer" dream, a quiet crisis of ego and AI-generated slop is destroying genuine market value. This obsession with being interesting rather than useful is a dangerous lie that is threatening the future of human agency and business growth in 2026. 👁️ Try Neutonic: https://www.neutonic.com/jamessmith 🧪 Check your Test: https://www.manual.co/smith 📝 Business Mentoring: https://www.jamessmith.business 🏋🏼‍♂️ Online Coaching: https://www.jamessmithacademy.com Follow Lara on LinkedIn: https://www.linkedin.com/in/laraacostar We cover: ⬛ Why Introverts Will Win Personal Branding In 2026 ⬛ How High Ticket Pricing Creates A Halo Effect ⬛ Why Writing Is The Ultimate Skill For Manipulation ⬛ What Happens When You Stop Chasing Vanity Metrics ⬛ How To Reinvent Your Identity Through Radical Change Timestamps 00:00 Intro 00:59 The Problem With Personal Branding 02:28 How Lara Built LinkedIn 03:49 Be Useful, Not Interesting 05:29 Ego Is Slowing Growth 08:52 Retrospective Storytelling Wins 12:07 Hooks Plus Visual Hooks 15:15 Ghostwriters And AI Slop 20:09 Turning Attention Into Income 24:24 How To Raise Prices 31:06 Why High-Ticket Works 36:41 Message Beats Equipment 40:09 Mastering Problem Awareness 52:17 The Cost Of Visibility 58:10 Why 2026 Belongs To Writers 71:18 SMPB + 4321 Framework 77:38 Email Lists Beat Platforms Learn more about your ad choices. Visit podcastchoices.com/adchoices