Is Etsy still Worth it in 2026?

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I'm answering the question every Etsy seller is quietly asking in 2026 — is Etsy still worth it, or is it a waste of time now? I walk through what has actually changed on the platform, why the 90+ million buyers still matter, and what most sellers get completely wrong when they try to make sales.

I explain why Etsy is not "broken," why traffic is the real game behind every successful shop, and how sellers who treat Etsy like a real business continue to grow while others quit after a few weeks. I also cover the two traffic levers that decide whether your shop lives or dies, how consistency beats almost every tactic, and why low-barrier niches like print on demand are harder than most people realize.

I finish by showing how competition, value, and positioning determine who wins in 2026 — and how you can still carve out your piece of the pie if you approach Etsy the right way.

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https://youtu.be/J-jysEC-rqs

https://youtu.be/XoBckxhk5iw

00:00 Is Etsy Still Worth It in 2026

00:26 Real Experience From Years of Selling

00:46 The Honest Answer Yes But With Conditions

01:08 Why 90 Million Buyers Still Matters

01:47 Etsy vs Amazon eBay and Other Platforms

02:52 How Etsy Has Changed Over Time

04:03 Why Entrepreneurs Must Adapt to Change

04:20 The Biggest Mistake Sellers Make

05:47 Why Traffic Is Everything on Etsy

06:16 The Two Traffic Levers That Control Sales

07:15 Why Consistency Beats Everything

08:12 Using Community and Challenges to Stay on Track

09:52 The Barrier to Entry Problem

10:38 Why Low Skill Niches Are Harder

11:44 How Skill and Investment Change Competition

12:37 Value and Positioning Beat Just Listing Products

13:22 Why Etsy Still Has Massive Opportunity