Morning Drive | Hanwoo Beef and Instant Noodles Drive Record Exports | Mira Business FM

Tim Elliott analyses the commercial explosion of the Korean food sector with Chang-Sup Shin, CEO of 1004 Gourmet. Far from a fleeting trend, K-Food has transitioned into a highly profitable retail category in the UAE, with South Korean noodle exports surging 22% in 2025 to reach a record $1.5 billion. The discussion explores how 1004 Gourmet capitalised on rising consumer awareness and the introduction of Halal-certified Hanwoo beef to scale its operations. We examine the strategic shifts in distribution that have solidified Korea’s culinary influence across the Emirates.