From Finger-Pointing to Revenue: Fixing the Sales–Marketing Rift

In this episode of Medical Sales Accelerator, Zed Williamson sits down with Tamara Loehr, co-founder of EGS Enterprise Growth Systems and Concertina, to tackle one of the most expensive dysfunctions in medical sales: the ongoing war between sales and marketing.

Tamara brings more than two decades of experience building, scaling, and exiting businesses to break down why this rift exists—and why it's completely solvable. Together, they unpack how vanity metrics, unclear ownership, and missing systems keep teams stuck in finger-pointing instead of driving revenue.

You'll learn:

• Why sales and marketing must operate as one integrated system—not silos
  
  

• How an 8-step funnel creates accountability across both teams
  
  

• Why the second funnel (post-sale) matters more than new leads
  
  

• Why modern SEO, GEO, and video-first content shorten the sales cycle

This conversation is a must-listen for medical device reps, sales leaders, marketers, and executives who are tired of blame games and ready to build a scalable, measurable growth engine that actually supports the field.

Connect with Tamara: https://www.linkedin.com/in/tamaraloehr/

Enterprise Growth Systems: https://www.egrowthsystems.com/