You Can’t Grow a Business If You’re Always Jumping (Building a sustainable business as a Multi-Passionate Mum)

Building a business as a multi-passionate mum sounds expansive and fun- until it starts holding you back.

In this episode of Mama What’s Next, Melanie speaks about the tension between loving many things and needing to stick with one long enough to grow it. She shares the reality of being good at many skills, why niching down doesn’t always work for multi-passionate mums, and how creating a “brand umbrella” can be a more sustainable way to build meaningful work- without hustle, non-performative, or pretending to be someone you’re not.

This episode is for working mums and mom entrepreneurs who are tired of jumping from one thing to the next and are ready to make real growth happen.

Examples that are referenced-

1. The Long and the Short of It, a podcast by Peter Sheahan and Jen Waldman
2. Madison | Entrepreneur (@multipassionatemadison)
3. Seth Godin

In This Episode, We Talk About:

• Why jumping between ideas makes sustainable growth impossible

• The hidden struggle of being multi-passionate and highly capable

• Why being good at everything can hold your business back

• Building a business without niching yourself into unhappiness

• Creating a brand umbrella instead of forcing focus

• The question every multi-passionate mum needs to ask: what do I want to be known for?

• Why boredom doesn’t mean you should quit — and when it actually does

  
  

If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

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This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.