Ep 3: The 4-Step Discovery Scan: How to Spot Trust Leaks Before They Cost You Clients

https://themartiniway.com/4steps

Trust starts forming long before money ever changes hands — and most businesses are leaking trust without realizing it.

In this episode of Trust Leaks™, Sandra Martini walks you through a simple four-step discovery scan you can run on your business at any time to uncover hidden trust leaks that quietly erode credibility, confidence, and conversions.

This isn’t about massive overhauls. It’s about identifying small, fixable gaps that signal “something’s not right” to prospects — often subconsciously — before they ever reach out.

In this episode, you’ll learn:

• Why trust is formed before someone ever contacts you
• How to audit your public-facing presence the way a prospect does
• What your website may be unintentionally signaling about your business
• How inconsistent profiles and silence create doubt (even when clients are happy
• Why your response systems need to work even on your worst day
• The difference between SEO and AEO (Answer Engine Optimization) — and why it matters now

Key takeaway:

Trust leaks don’t usually live in big mistakes. They live in small disconnects, inconsistencies, and unclear expectations — especially in your client experience.

Listen in for the 4-Step Discovery Scan steps and run this scan regularly, fix what you find, and you’ll strengthen trust before prospects ever have to ask a question.