Building What Lasts: Climate Tech, Cash Flow, and a Canadian Model of Innovation | Arman Mottaghi

Send a text to Canada Now! 💬

In this episode of Canada Now, host Ashley Smith sits down with Arman Mottaghi, founder and CEO of Properate, to explore what it really takes to build companies that last — in climate tech and beyond.

Arman shares how Properate grew into one of Canada’s leading home energy assessment platforms by focusing on long-term value, real revenue, and system-level thinking — rather than chasing Silicon Valley hype cycles.

The conversation spans:
* Why homes are one of the most underestimated climate levers
* Why indoor air quality may be a trillion-dollar industry hiding in plain sight
* How Canadian founders may need a different innovation and funding model
* Why bootstrapping, cash flow, and trust matter more than pitch decks
* What Canada risks losing by importing U.S. startup playbooks wholesale

This episode is a thoughtful look at climate innovation — and a compelling case for a distinctly Canadian approach to entrepreneurship.

(all links available in show notes - coming soon, see Canada Now at https://canadanow.beehiiv.com to subscribe)

Love the show? Help it grow!
→ Subscribe, Review, and Share 🍁

Follow Canada Now for bold ideas and real conversations shaping what’s next in Canada. 🇨🇦
→ All Links (including socials)
→ YouTube
→ Canada Now Newsletter (subscriber perks coming soon!)

Meet the host, Ashley Smith! 🙋‍♀️
→ Ashley's links (social, website, + more)