Episode 154: 2026 Golf Trends & Stories to Watch

The golf world is heading into one of its most fascinating seasons in years, and we’re breaking it all down. In this episode, we look ahead to 2026’s biggest trends and storylines, starting with our own backyard — including the Flagstick Open, the Flagstick.com Shootout, the possibility of a third signature event, and even the potential return of the print edition of Flagstick as we approach our 30th anniversary season. On the professional side, history is firmly in the spotlight. We discuss the career Grand Slam chase as Scottie Scheffler eyes the U.S. Open at Shinnecock Hills, and Rory McIlroy returns to Augusta as a defending Masters champion with renewed momentum. We also dive into Tiger Woods at 50, what his eligibility for the PGA Tour Champions really means, and how much competitive golf we might realistically see from him. Another major talking point: Brooks Koepka’s stunning exit from LIV Golf, the waiting period he faces before a potential PGA Tour return, and what expiring LIV contracts — including Bryson DeChambeau’s — could mean for the league’s future star power. We then explore the new leadership era in professional golf, with fresh faces guiding the PGA Tour, LPGA Tour, and LIV Golf, along with a look at the iconic venues hosting the men’s majors in 2026 and the landmark U.S. Women’s Open at Riviera Country Club. Finally, we dig into the trends shaping the game: The evolution of golf equipment and whether data-driven fitting is replacing distance-based marketing The continued rise of Canadian golf travel and experience-driven trips Changing business models at golf facilities, including hybrid memberships, simulator access, and new revenue streams The growing role of AI and automation, from customer service to “invisible maintenance” using robotics And what increasing rounds played in Canada could mean heading into 2026 If you want a complete snapshot of where golf is headed — on the course, in the business, and across the industry — this episode sets the stage for the season ahead. Music by: https://www.bensound.com/free-music-for-videos License certificate #: 2227748