Starting a Record Label in 2026 - "Branding Your Label" - Part 2

You should download my free TOOLKIT for new record labels... http://otherrecordlabels.com/toolkit

Thanks to LANDR for sponsoring this episode. landr.com/otherrecordlabels

Imposter syndrome is one of the biggest reasons people never start a record label. That quiet (or loud) voice asking: Who am I to do this? Why would anyone care about my taste, my curation, or my point of view?

In this episode, Scott breaks down why imposter syndrome never really goes away—even for Grammy-winning label owners—and why that’s actually good news. Instead of waiting to feel “qualified,” he reframes the conversation around what truly makes a record label valuable: your unique taste, your lived experience, and the specific combination of influences only you can bring to the table.

You’ll learn how to:

• Understand why imposter syndrome is normal at every level of the music industry

• Identify the unique ingredients that make your label different (genre, geography, format, values, and that all-important X-factor)

• Stop comparing yourself to existing labels and start owning your own curation

If you’ve been stuck in analysis paralysis, feeling like an outsider, or waiting for permission to begin—this episode is your reminder that no one else can build the label you’re meant to create.

Because yes, we’re all imposters. And that’s exactly why your record label matters.

Branding Your Record Label (Why the Name Matters Less Than You Think)

In Episode 2 of How to Start a Record Label This Year, Scott dives into branding—specifically how to name your label, define your identity, and build a brand that actually connects with the right audience.

If you’ve been stuck obsessing over the perfect label name, this episode is your permission slip to move on. Scott breaks down why your name won’t make or break your label, what does matter when choosing one, and how to avoid common mistakes that can slow you down before you even release music.

This episode covers:

• Why most successful labels weren’t built on clever names—but clear identity

• Practical rules for choosing a label name (logos, domains, searchability, and social handles)

• How niche, taste, and curation form the real foundation of your brand

• Using genre, geography, format, and values to “dog-whistle” to your audience

• Translating your niche into visual branding, design, and consistency

Branding isn’t just logos and colors—it’s the sum of your taste, your mission, and the community you’re building. When done right, someone should be able to spot one of your records from across the room and know it belongs to your label.

This episode will help you stop overthinking, pick a name, define your niche, and start building a label identity that feels intentional, confident, and unmistakably yours.