2314: TBT: Book Review: Made to Stick

Did you ever want to read a book, but you just didn't want to take the time to read the book? Well Rich has your solution for today's subject, which is a book called "Made To Stick." It's a great book that will help your marketing… but instead of pouring through it, Rich has picked out all the most important parts… which he shares, along with his commentary and insight.