Ep 115: Rebrand Announcement! - Why I Rebranded My Podcast and 7 Tips to Rebrand Your Own Podcast

The podcast has officially rebranded and been renamed to 'Podcasting for Indie Podcasters!'

In this episode, I'll discuss exactly why I decided to ditch the old name of The Lazy Girl's Guide to Podcasting and embrace something that's more inclusive and SEO-friendly: Podcasting for Indie Podcasters.

When you start a podcast, one of the last things on your mind is rebranding. But as your show grows, evolves, and you as a podcaster develop, you start to think about how your current branding might actually be hindering how you can grow your podcast and reach a wider audience. And that's exactly where I was: hosting a podcast that I love, but unsure if the name was the right fit anymore.

We dive deep into why I was feeling that the old name was right for the show anymore, including connotations with the word 'lazy,' VAWg micro-aggressions, and how the show seems to have evolved out of that name. Keeping the old name was also making me concerned that I was eliminating people from listening to the show and was stunting my podcast's growth by not being inclusive. I also discuss the new branding in terms of cover art and colours.

Finally, we move onto discussing the revamp of the blog that goes with the podcast and I'll tell you all about what to expect from the podcast in 2026.

Checklist for Rebranding Your Podcast:

1. Why are you rebranding?
2. Renaming your show - research, search intent
3. Colours/images
4. Updating your show's name everywhere (doesn't have to be done in one go)
5. Sharing this change with your audience (email, social media, etc)

Takeaways:

1. Rebranding is a big deal, and it’s okay to rethink your podcast's identity as your audience grows and changes.
2. Choose a podcast title that reflects your content and appeals to your target audience, ensuring it's searchable and relevant.
3. Don't rush your rebranding process; take your time to ensure every detail feels just right before making it official.
4. Make sure your rebranded podcast maintains cohesion across all platforms, from social media to your website, for a consistent listener experience.
5. Engage with your audience about your rebrand; their feedback can help shape your podcast's future and build a community.
6. Rebranding isn't just about looks; it's about capturing the essence of what your podcast is truly about and who it serves.

Read the Blog Post: Podcasting for Indie Podcasters: Why I Rebranded My Podcast and 7 Tips to Rebrand Your Own Podcast >> https://veritysangan.com/podcasting-for-indie-podcasters-why-i-rebranded-my-podcast-and-7-tips-to-rebrand-your-own-podcast/

Links Mentioned:

1. Read the Blog >> https://veritysangan.com