Why Claiming "Great Culture" in Job Ads Doesn't Work Any More (and what to do instead) - ep.253
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Why Claiming "Great Culture" in Job Ads Doesn't Work Any More (and what to do instead) - ep.253
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Vets and nurses scroll past job ads — not because they think vet clinics are lying, but because they’ve seen the same claims repeated over and over again.
“Great team. Supportive environment. Work-life balance.”
The words didn’t become untrue. They lost meaning through overuse and under-delivery.
In this episode, Julie South unpacks why claiming culture through job ads keeps clinics invisible — and why vets and nurses now decide which clinics feel like their kind of place long before a vacancy appears.
This is a conversation about recognition, not reach — and what actually changes when clinics show what working there is really like, instead of telling people what they hope it is.
In This Episode:
00:00 – Introduction
01:39 – Why vets scroll past familiar job-ad language
02:47 – The quiet decision: choosing clinics they’ve been watching
03:34 – Post-and-pray recruiting and the questions vets actually ask
05:51 – How culture claims lost their power
07:37 – What’s working now: seeing culture before advertising
11:35 – The question every clinic should be asking
12:51 – Closing
About Julie South
Julie South is the founder of VetClinicJobs and host of Veterinary Voices. She works with forward-thinking veterinary clinics that want to shine online by showing what working there is really like, not just posting job ads. Through VetClinicJobs, Julie helps clinics build and maintain their own Culture Storytelling Centre — where real team stories, everyday moments, and ways of working are visible and discoverable year-round. This allows vets and nurses to recognise a clinic as Their Kind of Clinic long before a vacancy appears.
Links
Connect with Julie on LinkedIn
Learn more about Culture Storytelling
Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.
The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs