The Death of the Click: Winning the Era of AEO

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Gartner predicts search volume will drop 25% by 2026. Learn why you must pivot from SEO to Answer Engine Optimization (AEO) to scale user growth discovery.
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As AI agents like Perplexity and SearchGPT replace traditional search, CMOs must shift from SEO to Answer Engine Optimization (AEO). This article explores the technical transition to RAG, the rise of "Vibe Coding" to collapse the dev bottleneck, and why Share of Model (SoM) is the only growth metric that will matter in 2026.