Startup Funding Espresso – The Nuances of Pitching

The Nuances of Pitching

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In pitching investors, there are key nuances that can make or break the pitch.

Here is a list of nuances to consider when pitching:

Use the pitch to build a collaboration.

Funding is a part of it, but not the only thing.

Start your pitch with your core value proposition.

State in plain language what your company does.

If you have revenue numbers, build the pitch around them.

Showcase the growth story with a graph showing a curve going up and to the right at 45 degrees.

If you don't have revenue, then build the pitch around the key insight you have into solving the problem.

Don't avoid the risk factors.

Instead, focus on how you are mitigating those factors.

Don't avoid the competition.

Instead, show how the competition validates the market.

Show how this raise will set up the business for the next round and is a part of an overall strategy.

Consider these nuances in building your pitch.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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