Navigating Bold Leadership and Media Strategy with Heather Adams

Navigating Bold Leadership and Media Strategy with Heather Adams

In this episode, I sit down with Heather Adams—a powerhouse in branding, publicity, and media strategy. Heather shares her incredible journey from government communications to leading high-impact publicity campaigns for bestselling authors and thought leaders. We talk about the bold moves she’s made in her career, the lessons she’s learned about leadership, and the importance of clarity and confidence in branding yourself or your business.

We also explore what it takes to stand out in a crowded media landscape, how to build lasting relationships in business, and the daily disciplines that help her stay grounded as a leader, wife, and mom. Whether you're an aspiring entrepreneur or a seasoned executive, this conversation is packed with inspiration and actionable insights that will elevate your game.

Heather Adams is the founder and CEO of the communications firm Choice Media & Communications, bringing more than 25 years of brand-strategy and publicity experience to the table. She’s built a reputation for helping clients launch more than 100 New York Times best-selling books and earn national media coverage in outlets like PEOPLE, The New York Times, and TODAY.

Follow Heather on the socials @ HeatherDixonAdams

As your host and “southern girlfriend,” Heather is on a mission to help you amplify your voice, scale your brand, and build a life you love—on your terms. She blends high-level strategic insight with real-world authenticity, celebrating ambitious, driven women who want both impact and meaningful quality of life. Choice Media Communications

Each week on the podcast, Heather invites you into candid conversations with savvy entrepreneurs, brand-builders, and thought leaders. You’ll walk away with practical strategies for getting known, stories of how change-makers disrupted the status quo, and the encouragement you need to ask for what you want in business and in life.

Tune in and get ready to step into your brand boldly—and become known.