Bite-size: The Money Beliefs You're Conditioned Not to Question - Garret Gunderson #152

Bite-Size Episode Show Notes

In this bite-size episode of The Inner Entrepreneur, Paul sits down with wealth strategist and author Garrett Gunderson to explore the idea of “sacred cows” in money — the widely accepted financial beliefs that rarely get questioned, yet quietly shape how people save, invest, and think about wealth. Garrett shares the unlikely origin of his work: a grassroots study group built on one simple principle — question everything, and don’t try to be right, just try to find out what’s right. That mindset led him to challenge conventional retirement planning, hidden fees, and the myths embedded in systems like pensions and 401(k)s.

The conversation moves beyond financial products into mindset, identity, and value creation. Garrett explains why the wealthy don’t see money as a zero-sum game, why playing not to lose keeps people stuck, and why investing in skills, relationships, and financial intelligence compounds far more powerfully than chasing returns alone. He also reflects on personal loss, burnout, and how stepping back to realign with family and purpose ultimately gave rise to his bestselling book and long-term.

About the Guest

Garrett Gunderson is a wealth strategist, entrepreneur, and New York Times bestselling author. He is best known for challenging conventional financial advice and helping entrepreneurs and high-income professionals build wealth through value creation, financial intelligence, and personal alignment. Garrett is the author of Killing Sacred Cows, What Would the Rockefellers Do?, and The Algebra of Wealth, and has advised thousands of business owners on building wealth that supports a meaningful life.

About the Host

Paul Ryan is the host of The Inner Entrepreneur Podcast, where he explores the inner world behind entrepreneurial success — purpose, mindset, wellbeing, and the deeper questions that surface as businesses and careers evolve.

Work With Paul

To learn more about Paul’s mentoring, programs, and frameworks — including The Life Code and The One-Hour CEO — visit:pauljryan.net