FBU 565: Can You Strategize Connection? Performance vs. Authenticity

Can you actually strategize connection without losing authenticity? In this episode, Jill breaks down the tension between performance-driven business decisions and showing up as a real human who builds trust and connection over time. While both are necessary, there's a big difference between attraction content and nurture content, and you need to be layering in enough nurture content to ensure that connection can grow invisibly beneath the surface. This episode also includes six practical ways to build deeper audience relationships without chasing likes or algorithms. Ultimately, in a saturated, AI-driven market, authenticity isn't optional—it's the competitive advantage that fuels long-term performance.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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