Last-Minute Heroes: How to Sell to Men on Christmas Eve

This episode gives quick, practical retail tips for selling to male holiday shoppers — especially last-minute buyers on Christmas Eve. Learn how to prepare your store, engage without overwhelming, offer visible high-impact gift options, and make returns and decisions easy so men can buy confidently.

It covers what to show (big, bright, or cool), what to avoid (asking budget or following too closely), and simple tactics like playful signage, checking in without hovering, and suggesting wrapped alternatives instead of gift cards to boost holiday sales.

And yes, this is an AI generated version of my recent blog. Would love to hear your thoughts. [e-mail]