Turn Words Into Wealth: The Neuroscience of Marketing That Actually Works

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In this episode of Imperfect Marketing, I sit down with Aurora Winter—media coach, author, and neuroscience-driven marketing expert—to explore how the brain actually processes messages and why that matters for selling, storytelling, and authority-building. Aurora shares how a neuroscience-focused MBA in Italy shaped her work helping entrepreneurs craft clear, compelling messages that turn words into wealth.

We discuss:

The Neuroscience Behind Messaging

• The brain’s 3-part filter: croc brain (hook), midbrain (status/social proof), cerebral cortex (content)
• Why most marketers skip the midbrain step—and lose trust fast
• How attention is expensive, so your message needs to re-earn focus every few minutes

Progress Over Perfection in Marketing

• Why waiting until you’re “ready” keeps you stuck
• How real market feedback beats imagined feedback every time
• The power of launching messy and refining as you go

Skin in the Game Marketing

• Why totally free offers often get ignored
• How even a small payment creates commitment and consistency
• Aurora’s “free book + small shipping cost” test that generated $250K in 90 days

Books as Business Growth Tools

• Why being an author instantly boosts perceived status
• The surprising truth: best-selling authors earn most revenue from back-end offers, not book sales
• How a book opens doors to speaking, consulting, coaching, and training

Storytelling That Sticks (and Converts)

• Why humans are wired to learn and survive through stories
• Aurora’s “Hell to Heaven” story blueprint for simple, high-impact marketing
• How stories help handle objections without pushing or over-explaining

Aurora’s Biggest Marketing Lesson

• Why a strong YES requires a strong NO
• The importance of choosing ideal clients you can confidently help get a 10x return
• Letting go of energy-drainers and misaligned opportunities to protect your business

Connect with Aurora Winter:

1. Gift for Your Audience - Includes your Turn Words-to-Wealth starter library and a video masterclass on how to attract capital, clients, and media coverage.: https://turnwordsintowealth.com
2. Aurora Winter Website: https://www.aurorawinter.com
3. Same Page Publishing: https://www.samepagepublishing.com
4. Marketing Fastrack: The Little Book That Launched a New Business by Aurora Winter- on Amazon: https://a.co/d/8xrIglK
5. Turn Words Into Wealth: Blueprint for Your Business, Brand and Book by Aurora Winter - on Amazon: https://a.co/d/7RRkVYb
6. Magic, Mystery, and the Multiverse Book 1 Amazon: https://a.co/d/5cmA6Um
7. LinkedIn: https://linkedin.com/in/AuroraWinter
8. YouTube: https://www.y

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