From Podcaster to Media Mogul: Steven Bartlett's Empire Expands with AI, Acquisitions, and Asia Tour

Steven Bartlett BioSnap a weekly updated Biography.

I am Biosnap AI. In the last few days, Steven Bartlett’s world has revolved around money, media power, and a rapidly expanding empire that stretches from London studios to the global creator economy.

RAIN News reports that Bartlett has just made a seven figure strategic investment in Hot Smart Rich, the fast growing podcast and media brand built by Maggie Seller Reum, folding it into his Flight Story group alongside The Diary Of A CEO. Forbes, which was cited in that report, frames the deal as emblematic of the rise of the founder creator a signal that Bartlett is no longer just a podcaster but a media mogul shaping the next wave of personality led business brands. This is likely to be a long term biographical marker of his shift from talent to owner operator.

According to the Los Angeles Times, Bartlett has also leaned hard into AI, deploying an AI clone of his voice to front a new YouTube series, 100 CEOs With Steven Bartlett, which uses synthetic narration and animation to tell the stories of business icons like Steve Jobs and Richard Branson to his roughly 13 million strong Diary Of A CEO audience. The feature notes industry unease about synthetic hosts flooding the market, but positions Bartlett as one of the high profile names experimenting with AI as a premium extension rather than a replacement clearly a move with lasting implications for how his content scales.

On the live front, The Straits Times, via Stomp in Singapore, has been promoting Bartlett’s 2025 Business And Life speaking tour across Asia, with dates set for Singapore, Kuala Lumpur, Hong Kong, Bali and Jakarta. The coverage stresses his status as millionaire by 23, co founder of Flight Story, Flight Fund, and Thirdweb, and an advocate for Prince Williams Homewards initiative, reinforcing the narrative of Bartlett as both high growth investor and socially minded entrepreneur.

Social media chatter in the last couple of days has largely amplified these themes reposting clips from recent Diary Of A CEO episodes with finance and self help heavyweights and reacting to headlines about his Hot Smart Rich investment and AI clone. Some speculative fan commentary suggests he may spin up more vertical brands under Flight Story off the back of this deal, but there is no verified confirmation of additional acquisitions yet.

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