Building a Tree Business You Don't Need To Escape From. An Interview With Korey Lofy

What does success really look like in the tree industry?

In this episode, Graeme Knight sits down with Korey Lofy of ArborJet and the Discovering Forestry Podcast for a wide-ranging, honest conversation about business, career paths, plant health care, sales, burnout, and defining success on your own terms.

This isn’t a hype podcast or a “get rich quick” discussion. It’s more like two industry veterans talking around a campfire, covering what actually matters after you’ve been in trees long enough to gain perspective.

In this episode, we cover:
- Why success in tree care isn’t just revenue.
- The shift from removals to recurring revenue & plant health care.
- Common sales mistakes tree service companies make (and how to fix them).
- How to sell ethically by solving problems, not pushing quotes.
- Career pivots, mistakes, and lessons learned the hard way.
- Why freedom, family, and longevity matter more than hustle culture.
- The future of the tree industry and opportunities for the next generation.

Whether you’re a tree service owner, climber, sales arborist, or someone thinking long-term about your career in arboriculture, this episode will give you a lot to think about.

How to Find Korey:
- Discovering Forestry Podcast, available on Spotify, Apple Podcasts, and all major platforms.
- LinkedIn & Facebook: Search Korey Lofy (K-O-R-E-Y L-O-F-Y)
- Email: [e-mail]

Visit ArboristGrowthPartners.com to connect or learn more.